Popular Publishers
Popular Publishers highlights the publishers who are bringing the most new users into Kavyar right now.
Why Kavyar built it
More creatives than ever are coming to Kavyar for networking, discovery, and submissions. Popular Publishers is designed to reward publishers who actively grow that ecosystem and bring high-intent creators into the platform.
Publishers are partners in Kavyar's growth. When you help new creatives join and become active on the platform, we want that effort to translate into more visibility for your publication.
What the ranking measures
Popular Publishers is primarily based on approved attributed new users over a rolling 60-day window.
In plain English, this means the main score is driven by how many new people came into Kavyar because of your publication and were later approved by Kavyar.
- Main metric: approved attributed new users over the last 60 days
- Rolling system: the leaderboard can move as new Kavyar approvals come in and older activity falls outside the 60-day window
- Primary focus: users approved by Kavyar, not raw submission volume alone
Rejected users are not the main ranking metric. When publishers are extremely close, secondary signals may still help break a tie, but the core score is based on approved attributed users.
What is an approved Kavyar user?
An approved Kavyar user is someone who joined Kavyar and completed Kavyar's review process so their account is accepted and active on the platform.
That matters because Popular Publishers is designed to reward real platform growth, not just clicks or unfinished signups.
What counts as an attributed new user?
A user can be attributed to your publication when Kavyar can reasonably connect their signup and approval to your publisher presence. This can include cases where:
- they land on your publisher profile
- they land on one of your calls for work
- they use your referral link
- they arrive from your website, link-in-bio, newsletter, or submission flow and then continue into Kavyar
- they submit to you on Kavyar and later become approved
- they verify credits tied to your publication and later become approved
If a user is already an established Kavyar member, they do not count as a new user. This system is about growth, not existing traffic.
How credit verification helps
Credit verification can be one of the strongest growth loops for publishers.
If a creative comes into Kavyar to verify credits connected to your publication and later becomes an approved Kavyar user, that can help grow your Popular Publishers total.
This means that encouraging contributors to verify their credits on Kavyar is not just good housekeeping. It can also help expand your publication's footprint on the platform.
When to use your referral link
Your referral link is especially useful when you are inviting people to Kavyar more broadly, not just sending them to one specific call for work.
Good places to use it include:
- your Instagram bio or link-in-bio tools
- email signatures and newsletters
- DM outreach to creatives you want to invite onto the platform
- contributor onboarding messages
- stories, posts, or promos that encourage people to join Kavyar through your publication
If you are promoting a specific active call for work, linking directly to that Kavyar call is often the best move. If you are inviting people to discover your publication on Kavyar more generally, your referral link is a strong option.
Beyond the submission flow
Growing your popularity is not only about capturing passive submission traffic. You can also improve your ranking through direct outreach.
If you actively invite photographers, models, stylists, MUAs, and other creatives to submit to your publication and direct them to your Kavyar publisher page or live Kavyar calls, that can help grow your attributed new users.
Where Popular Publishers appears
Popular Publishers appears across Kavyar, including the Get Published / Submit experience.
Understanding the Popularity Leaderboard
The detailed Popularity Leaderboard is publisher-facing and is intended to help editors and publisher teams understand where they stand.
The publisher-facing Popularity Leaderboard.
- It typically shows the top 50 publishers.
- If you manage a publication, you should still be able to see your publication's position even if it falls outside the main list.
- The leaderboard helps you track movement, compare your momentum, and understand how visible your publication is becoming on Kavyar.
How to improve your ranking
- Send people to Kavyar, not away from it. Use your Kavyar publisher profile, calls for work, and referral links in your website, link-in-bio, DMs, newsletters, and emails.
- Ask contributors to verify their credits. Credit verification can bring new people into Kavyar and help them become approved users tied to your publication.
- Do direct outreach. Invite creatives you genuinely want to work with and point them to your Kavyar publisher page or active Kavyar calls.
- Use referral links deliberately. Referral links work best when you are inviting people into your broader Kavyar ecosystem, not only a single submission opportunity.
- Make your landing pages convert. Strong covers, a clear profile, and easy-to-understand calls for work help turn interest into approved attributed users.
Also: Keeping an active call for work live on Kavyar can still help by giving new people a strong reason to enter your Kavyar flow instead of submitting off-platform.
Important note: Popular Publishers is meant to reward publishers who help grow Kavyar's creative network. It is not a judgment of prestige alone or submission volume alone. It is a growth signal.
Want help improving your popularity?
If you want help optimizing your ranking and exposure, Sean is happy to meet directly with editors and publisher teams to review strategy.
